Mighty Wingman

Wow, do I have to go back nearly two years for the last ad I really liked?

This one's the closest thing I've seen to perfect in a long time.



We have an acoustic guitar armed singer crooning a tune about how "mighty wingman" is the guy who keeps an overtalkative girl busy while his buddy hits on the gorgeous girl. "Taking one for the team, so your buddy can live the dream.' Pure testosterone, but it is amazingly spot on. Guys do use wingman tactics in the dating game. And this ad never gets old. It ran in steady rotation during the Stanley Cup (remember that?) and basketball playoffs and I actively looked forward to seeing it every single time.

The lyrics are funny, the tune is actually listenable, and the casting and acting are impeccable. If this one didn't sweep some awards show somewhere, something is wrong.



The only minor quibble I can find is that, besides the tag at the very end, there's no reason to remember Coors Light specifically; in the badly lit club, placement isn't real effective. But, with these p*sswater beers, how do you ever remember any of 'em?